S’wheat is a Start-up company based in Edinburgh, Scotland. Founded by Amee Ritchie and Jake Elliott-Hook.
From being involved with our environment we noticed the number of plastic bottles being thrown into landfill and our oceans, with common reusable water bottles only adding to this problem due to being manufactured from non-biodegradable materials, such as steel, plastic and glass.
When conducting market research, we found the biggest reason consumers threw away their reusable water bottle was because of the inability to be efficiently cleaned. This meant that we needed a strong plant-based material that was able to open at both ends, this led to the creation of S’wheat.
S’wheat is as an opportunity to help the world by reducing large amounts of plastics from ending up in our oceans. For everyone 1 S’wheat bottle you buy, you save 1,460 plastic bottles from ending up in landfill!